ShineHub

Marketing management for a residential solar and battery brand, covering paid advertising, social media, email and SMS, websites, video and graphic design. Responsibilities also include marketing for council bulk-buy programs, community events and webinars across NSW and South Australia.

Digital Marketing

Skills:

Campaign strategy & lead generation

Paid advertising

Audience & location targeting

Budget management

Creative & audience testing

Campaign optimisation & reporting

Platforms:

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Skills:

Organic social media management

Content planning & scheduling

Copywriting

Email campaigns

Audience segmentation

SMS campaigns & follow-ups

Platforms:

Facebook

Instagram

LinkedIn

Mailchimp

Sinch

Skills:

Website & landing page design

User experience & navigation

Enquiry & registration forms

Advertising graphics

Brochures & flyers

Pull-up banners & signage

Presentation slides

Tools:

WordPress

Elementor

Figma

Adobe Photoshop

Adobe Illustrator

Skills:

Concept development & scriptwriting

Filming & interviews

Video editing

Colour correction & grading

Sound editing

Captions & subtitles

Motion graphics & animation

Visual effects

Tools:

Adobe Premiere Pro

Adobe After Effects

Skills:

Council & mayor coordination

Program launches

Local media coordination

Community events & webinars

Event registrations & ticketing

Attendance tracking & reporting

Platforms/Comms:

Eventbrite

Council newsletters

Council websites & social channels

Council Programs

Managing marketing for ShineHub’s solar and battery programs in partnership with 10+ councils across NSW and South Australia. Working directly with council teams and mayors to promote each program through council newsletters, email, social media, paid advertising, print and local media. 

Responsibilities include campaign planning, registration and lead-generation pages, video production, event promotion and follow-up campaigns that turn community interest into enquiries.

community events
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event attendees
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registrations of interest
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council lead generation
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Website & Landing Page Design

Designing and building modern websites and campaign landing pages using WordPress and Elementor. Work covers page layouts, copy, visuals and enquiry forms, with a focus on clear navigation, mobile-friendly design and a smooth user experience that supports lead generation.

Solar app showcase

Videography • Editing • Graphics • Motion graphics • 3D modelling • Script

Facebook Advertising & Lead Generation

Managing Facebook lead-generation campaigns, including writing ad copy, designing graphics and producing video ads.

Work covers audience selection, location targeting, budget management and campaign setup, alongside testing different creative and offers, tracking cost per lead and adjusting campaigns to improve results.

Council Event Videos & Presentations

Filming and editing council community events, creating presentation slides and producing video content for information sessions. Work includes event recordings, highlight videos and supporting visuals that help explain solar, batteries and VPP technology to local audiences.

Barry case study

Videography • Editing • Graphics