Marketing management for a residential solar and battery brand, covering paid advertising, social media, email and SMS, websites, video and graphic design. Responsibilities also include marketing for council bulk-buy programs, community events and webinars across NSW and South Australia.
Campaign strategy & lead generation
Paid advertising
Audience & location targeting
Budget management
Creative & audience testing
Campaign optimisation & reporting
Platforms:
Meta Ads Manager
Google Ads
LinkedIn Campaign Manager
Organic social media management
Content planning & scheduling
Copywriting
Email campaigns
Audience segmentation
SMS campaigns & follow-ups
Platforms:
Mailchimp
Sinch
Website & landing page design
User experience & navigation
Enquiry & registration forms
Advertising graphics
Brochures & flyers
Pull-up banners & signage
Presentation slides
Tools:
WordPress
Elementor
Figma
Adobe Photoshop
Adobe Illustrator
Concept development & scriptwriting
Filming & interviews
Video editing
Colour correction & grading
Sound editing
Captions & subtitles
Motion graphics & animation
Visual effects
Tools:
Adobe Premiere Pro
Adobe After Effects
Council & mayor coordination
Program launches
Local media coordination
Community events & webinars
Event registrations & ticketing
Attendance tracking & reporting
Platforms/Comms:
Eventbrite
Council newsletters
Council websites & social channels
Managing marketing for ShineHub’s solar and battery programs in partnership with 10+ councils across NSW and South Australia. Working directly with council teams and mayors to promote each program through council newsletters, email, social media, paid advertising, print and local media.
Responsibilities include campaign planning, registration and lead-generation pages, video production, event promotion and follow-up campaigns that turn community interest into enquiries.
Designing and building modern websites and campaign landing pages using WordPress and Elementor. Work covers page layouts, copy, visuals and enquiry forms, with a focus on clear navigation, mobile-friendly design and a smooth user experience that supports lead generation.
Videography • Editing • Graphics • Motion graphics • 3D modelling • Script
Managing Facebook lead-generation campaigns, including writing ad copy, designing graphics and producing video ads.
Work covers audience selection, location targeting, budget management and campaign setup, alongside testing different creative and offers, tracking cost per lead and adjusting campaigns to improve results.
Filming and editing council community events, creating presentation slides and producing video content for information sessions. Work includes event recordings, highlight videos and supporting visuals that help explain solar, batteries and VPP technology to local audiences.
Videography • Editing • Graphics